Resume

WORK EXPERIENCE​

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Golden State Warriors & Chase Center

Jan 2023 – Present

Social Media Coordinator

• Assist in day-to-day content creation and live coverage for Chase Center social channels, ranking as the No. 1 venue in total engagements amongst all NHL + NBA arena on X, Facebook, and Instagram

• Developed and executed content strategies for Chase Center tentpole events including Golden State Warriors playoffs, DAZN Boxing, and major concerts by crafting targeted reels and graphics catered to diverse audiences throughout event coverage

• Coordinated 20+ shoots with high-profile talent, working closely with musical talent and NBA players, while maintaining strict confidentiality regarding sensitive project details

• Collaborate with Golden State Warriors and Chase Center marketing, creative, and PR teams through cross-functional strategy brainstorms, content development and execution of fan-centric campaigns 

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Associated Students Inc. - CSULB

Jan 2022 – Aug 2022

Social Media Marketing Assistant

• Co-managed six social platforms by scheduling and creating content posts through Sprout Social and Later

• Collaborated with the director of digital media in creating engaging social post graphics for school events

• Increased Instagram following by 13% through interactive giveaways and consistent engagement with audience

• Grew TikTok following by 40.36% with the use of popular trends through creating short-form video content

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Time Nightclub - Insomniac Nightclubs

Jan 2022 – May 2022

Social Media Marketing Intern

• Assisted marketing manager in running Instagram stories by capturing content during the club’s operating hours

• Established a strong TikTok presence by applying relevant trends in content creation to increase ticket sales

• Displayed knowledge in electronic dance music through writing social copy for show day, thank you, and recap posts

• Administered influencer outreach by building relationships with those who aligned with Time’s brand image

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CACTI - Riddle & Bloom

Aug 2021 – Nov 2021

Campus Brand Ambassador

• Analyzed CACTI’s brand audience and created Instagram and TikTok content to generate awareness on campus

• Identified which bars and liquor stores would be best to perform activations for targeting college students

• Communicated and collaborated with bars and liquor stores to schedule sampling events for customers

• Facilitated meetings with other ambassadors to invent ideas for marketing CACTI to college students

 

 

Shoe Palace

Jun 2020 – Aug 2021

Sales Associate

• Assisted ~150+ customers daily in purchase decisions by providing unparalleled knowledge about merchandise

• Proactively sought out customer’s product preferences and provided recommendations based on their needs

• Averaged $7,500+ in sales per week and ranked among the top three performers out of 20 employees

• Organized apparel displays using strategic product placement to attract more customers to increase sales

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INVOLVEMENT

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Alpha Kappa Psi Business Fraternity – Delta Omicron Chapter

Vice President of Marketing

Feb 2020 – Dec 2020

• Designed digital marketing campaigns with Adobe Creative Cloud for chapter events and workshops

• Lead committee meetings with members to discuss social media and email marketing strategies

• Increased content interactions by 85% by maintaining consistency of posting through a content calendar

 

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Photographer & Videographer

Dec 2020 – May 2021

• Created visual accounts of the chapter and its members through photographs and videos with a DSLR camera

• Coordinated with the executive board by shooting content of social events and members for promotional posts

• Directed and produced a promotional video with 1,400+ views which resulted in recruiting ~20 new members

 

 

SKILLS

• Mandarin and Cantonese (Conversational)

• Google Suite: Docs, Slides, Sheets (Advanced)

• Microsoft Office: Word, Excel, PowerPoint (Basic)

• Adobe Creative Cloud: Photoshop, Lightroom, Bridge, Premier Pro (Advanced)